HeyGen: What It Does, Pricing and Who Should Skip It
HeyGen makes videos with AI avatars, including a custom avatar of yourself, plus voice cloning, translation and lip-sync in 30+ languages. It also offers a ChatGPT plugin and an API.
At a glance
| Fact | HeyGen |
|---|---|
| Category | AI video tools |
| Lowest listed price | Free: $0/month (up to 3 videos a month) |
| Free tier or trial | Free plan: up to 3 videos per month, no credit card required. |
| Pricing checked | 2026-10-18 |
| Owner | Independent company, not owned by this site’s owner |
| Our relationship | Program exists; we haven’t been approved, so this is a plain link |
Who it’s for
Marketers, trainers and creators who want talking-head videos without filming each one.
Who should skip it
Anyone who wants an easy cancellation (a recent reviewer complains about being steered by AI support) or who may exceed the credits included in a plan.
Pricing (checked 2026-10-18)
- Free: $0/month (up to 3 videos a month)
- Creator: $29/month
- Pro: $49/month
- Business: $149/month plus $20 per extra seat
- Unused credits don’t carry over after downgrading
Free tier or trial
Free plan: up to 3 videos per month, no credit card required.
Notable complaints
Trustpilot: 4.2/5 from 4,614 reviews (checked 2026-10-18). Ratings depend heavily on how actively a company asks for reviews, so we don’t rank by them.
- A reviewer said cancelling is very hard, with AI replies trying to keep them subscribed. Source
- A reviewer evaluating it for company training said there were constant extra charges and the final video was unusable. Source
Alternatives in Video
- Colossyan: Starter: free (Colossyan values it at $27/month)
- Dadan: Free: $0, up to 25 videos, 2 GB, 720p, 5 minutes per video, 10 AI credits/month
- Descript: Free: $0
- Elai.io: Free: $0, 1 minute
Sources
- HeyGen official site (checked 2026-10-18)
- HeyGen pricing page (checked 2026-10-18)
- HeyGen reviews on Trustpilot (checked 2026-10-18)