Wix: What It Does, Pricing and Who Should Skip It
Wix builds websites from 2,000+ templates or with its AI site builder, and adds hosting, domains, e-commerce, bookings and marketing tools.
At a glance
| Fact | Wix |
|---|---|
| Category | AI coding and website builders |
| Lowest listed price | Free: $0 (Wix branding) |
| Free tier or trial | Free plan, no credit card; 14-day money-back guarantee on paid plans. |
| Pricing checked | 2026-10-18 |
| Owner | Independent company, not owned by this site’s owner |
| Our relationship | Program exists; we haven’t been approved, so this is a plain link |
Who it’s for
Small businesses and individuals who want an all-in-one hosted website without code.
Who should skip it
Anyone who wants full control of a domain bought through Wix (a reviewer says custom nameservers aren’t allowed) or to move the site elsewhere later.
Pricing (checked 2026-10-18)
- Free: $0 (Wix branding)
- Paid plans vary by country: the plans page we loaded showed localized prices including GST (Light from 17.77/month), so check wix.com/plans for your region
Free tier or trial
Free plan, no credit card; 14-day money-back guarantee on paid plans.
Notable complaints
Trustpilot: 3.4/5 from 29,231 reviews (checked 2026-10-18). Ratings depend heavily on how actively a company asks for reviews, so we don’t rank by them.
- A reviewer said domains bought through Wix can’t use custom nameservers. Source
- A reviewer said Wix’s AI ignored specific instructions. Source
Alternatives in Coding & builders
- 10Web: not stated: the pricing page URL we tried returned 404 on 2026-10-18; check 10web.io
- Base44: Free: $0, 25 message credits/month
- Durable: Free: $0
- Framer: Free: $0, 500 AI credits to try, Framer subdomain, 1 GB bandwidth
Sources
- Wix official site (checked 2026-10-18)
- Wix pricing page (checked 2026-10-18)
- Wix reviews on Trustpilot (checked 2026-10-18)