ActiveCampaign: What It Does, Pricing and Who Should Skip It
ActiveCampaign runs email and WhatsApp marketing with automated customer journeys, a CRM and autonomous AI features (Active Intelligence).
At a glance
| Fact | ActiveCampaign |
|---|---|
| Category | AI sales and marketing tools |
| Lowest listed price | not stated: prices are calculated by contact count and didn’t render in the page text we read on 2026-10-18 |
| Free tier or trial | Free trial. |
| Pricing checked | 2026-10-18 |
| Owner | Independent company, not owned by this site’s owner |
| Our relationship | Program exists; we haven’t been approved, so this is a plain link |
Who it’s for
Small and mid-size businesses that want deep email automation.
Who should skip it
Anyone needing a strong CRM or phone support: reviewers say the CRM UX is weak and phone help isn’t offered.
Pricing (checked 2026-10-18)
- not stated: prices are calculated by contact count and didn’t render in the page text we read on 2026-10-18
- Page offers a 30-day money-back guarantee
Free tier or trial
Free trial.
Notable complaints
Trustpilot: 2.7/5 from 1,450 reviews (checked 2026-10-18). Ratings depend heavily on how actively a company asks for reviews, so we don’t rank by them.
- A reviewer said support struggles with anything beyond basic features. Source
- A reviewer said automations often fail. Source
- A reviewer said ActiveCampaign won’t talk on the phone. Source
Alternatives in Sales & marketing
- AdCreative.ai: not stated: the pricing page returned 404 for our check on 2026-10-18
- Brevo: Free: free forever, no credit card
- Fastlane: Starter: $29/month, 500 credits (up to 100 statics or 7 videos), 1 campaign, 1 social account
- GetResponse: Starter: $15.58/month paid annually ($19 monthly, 1,000 subscribers)
Sources
- ActiveCampaign official site (checked 2026-10-18)
- ActiveCampaign pricing page (checked 2026-10-18)
- ActiveCampaign reviews on Trustpilot (checked 2026-10-18)